With so many small and large businesses all across America, it can be tough to set your business apart from the all of the competition in your field. In fact, when looking at huge corporations, it can sometimes feel impossible to be able to compete against them. But in reality, that is not true! Being a smaller business, you have so many excellent opportunities and best practices that can set you apart from these large corporations, or local competition.
Today we wanted to highlight three best practices to help set your business apart from the rest, check them out below:
It sounds simple right? But being kind to each and every person who interacts with your business will set you apart from the competition. Sometimes a kind gesture or word can make someone’s day, on top of that, if they have excellent interactions with you and your staff on a regular basis, they may begin to kindle a certain amount of loyalty to your business. All in all, you can’t go wrong by being kind, and at the end of the day, each and every interaction with your business is a real person on the other end.
Life happens to everyone, and we are all trying to navigate this world the best we can. So if you are doing business with someone, life can get in the way sometimes, and that is okay. Being understanding of life circumstances, and being willing to be adaptive to the changes they may bring, and empathetic to the situation the customer or business partner is in, is an excellent way to show what your business believes in, and is a great way to continue to build trust and respect with those interacting with your company.
This is one of the most important beliefs that we here at Kehren Development operate by. No matter what size your company is, every transaction, every meeting, every visitor on your website, really any interaction with your business at all, is done by real people. People are the backbone to every business and society. When you are in a meeting, be personable, be yourself, and have some fun! Every interaction does not need to be stiff and cold. Being warm, personable and genuinely caring about your clients goals, dreams and life will make a huge different in both your overall reputation, and how you interact with those around you.
Business should be personal. Always.