Should your business have a website? Couldn’t you just use social media as a substitute for a website?
Having a website for your business is a great move for most business owners. It nets you a lot of great benefits, it also provides a place for your customers, and visitors to go where they can find everything that they need from you. Today we want to talk about a few benefits you will gain from having a website for your business and show you how much of an impact it can make.
Social media is great, but it is limited with what it can do for your business
Social media is one of the greatest tools you can use to promote and grow your business. It provides you with a great outlet to interact with your customers, and to grow your brand! But it is not the only tool you should be leveraging, in fact, a personalized website gives you the opportunity and freedom to design and portray your business how you want to and does not have many of the limitations of social media.
You can build your website to look exactly how you want it to, and you can promote your products or services in the way you want to. A website also helps you rank higher on Google search results. It is very rare that a social media page will pop up when someone searches relevant information about your industry in your area.
E-Commerce is a huge benefit to having your own website. Sure, some social media sites let you sell items on their platforms, but it is not nearly as in depth as a website that has built in E-Commerce functions. Your website will provide in depth data, analytics and other metrics from the sales you make. And for the most part, the website itself won’t charge you fees for selling.
Having an independent website for your business has been shown to increase your brand awareness and build the overall brand of your business to greater levels. Having a website allows you to build and curate your brand the way you want to. Whether it's something like the navigation of the site, or something as small as the type of font you use, the choice is yours. It is much less restrictive than other options and puts the power in your hands!
You are in control
One of the most important pieces of having a website for your business is very simple, and we have mentioned it a couple of times already here. Freedom.
Having a website gives you a great amount of freedom to do, sell, and create whatever you like. You can tap into your creative side and express it much easier on your website as opposed to a social media page. The vision for your brand can become a reality on your website!
Having your own site that is fully dedicated to your business is something that will benefit any business tremendously. Having it working congruently with excellent social media pages and presence will set you up for a great amount of exposure and will help grow your business and brand.