Picture this, you’re looking for a new restaurant to check out in your area. You come across what looks to be the perfect spot to bring the family, so you decide to check out their menu on their website.
When you load their site, you are immediately struck by the fact that it looks smashed onto your screen. The text is hard to read, the links are almost impossible to click on accurately, and the site looks like it should be on a much bigger screen, and just doesn’t “Fit” your screen.
The situation above is not an uncommon one. When this happens, you are experiencing a website that is not optimized for mobile devices, and is better suited for a computer to access it. The website itself does not resize or reshape its layout to match your mobile device, and with the amount of mobile web browsing today, you need to make sure your website is capable of handling anything that is thrown at it!
Today we wanted to talk about 3 major benefits of having a responsive web design, check them out below!
Helps Build Trust:
Visiting a website that responds quickly to your device helps build trust in those who visit it. People tend to feel a bit uneasy about browsing a website that does not adjust to their screen size, is hard to read, and difficult to operate on. Having a concise layout, an easy to find and operate menu, and a great mobile design will help set your business apart from the competition, and will create a fun and comfortable site for your contacts to use!
Creates a Great User Experience:
I’m sure you’ve found yourself in the example we gave at the beginning of this post. I know I have. Operating on a site that doesn't fit your screen can be really frustrating and discouraging. When you visit a site on your mobile device, you should be able to operate within it easily, have great menu navigation, and a good display of the content on the site. Having a website that responds to any device that visits it can help facilitate a user firendly enviornment, where the information they need is readily available, and they can comfortably explore your site on their device. It gives a great first impression of your business, and can greatly affect the conversions on your site.
Helps with Web Ranking:
Over half of the worlds internet browsing is done on mobile devices, so optimization for those devices has never been more important!
In fact, your websites search rankings in online searches can often get boosted if your website is responsive. Google will often times prioritize responsive websites over non responsive ones because of their ease of use, updated designs, and consumer preference.
All in all, having a responsive website is a great option to bolster your online presence. There really isn’t any downside to it either! They are easier to operate, create trust, build a great environment for your potential customers that visit, and they get better ranked spots in online searches.
If you have any questions about responsive web designs, reach out to us!