As we enter the holiday season, businesses across all industries are strategizing on how to make the most of the year’s final push. For many, this is a critical time to meet annual targets, launch holiday campaigns, and maximize customer engagement. One of the most effective ways to do this is through online advertising. With the holiday season in full swing, online advertising offers businesses a direct and efficient route to reach their target audience. Here are five key benefits of online advertising during the Q4 holiday rush.