The number of new businesses both locally and nationally continue to grow, it feels like we all know someone who is starting a new business. Whether it be a clothing brand, a restaurant, or anything else, new businesses are popping up all over the place. If you own or operate a business, it can be a challenge to really set yours apart from the rest!
Well, we decided to write this blog to help shed some light on certain things you can do to really make your business stand out from the rest. These are some practical, and easy things you can start implementing today!
Let’s get into it.
Being personable is an excellent way to set your business apart from the rest! When we interact with a customer, we are interacting with another human, they have their own unique story, struggles and victories. When personability is one of your foundations to help run your business, it can help bring warmth to your business, and to the interactions you have with customers. It will help break down a bit of a wall that all consumers have with businesses or business reps, and will allow there to be a more organic interaction between you and them.
Kindness is King
Kindness is never overrated, being able to respond to any situation, both negative and positive, with kindness is something that not all businesses do. We all have memories of someone being kind to us, small acts of kindness can go a long way, especially in a business setting. It helps reassure your customer that you are appreciative of their business and are thankful that they are there. Plus, if someone has an issue with something, and you help them and remain kind and calm the entire time, it can really deescalate the situation and can even help turn it into a positive interaction!
Be Unique, Be Yourself
I mean, what else is there to say about this one right?
I think often times we can get too caught up in the questions of: “What will my friends think” “What will bring in the most money” “How can I look like this other business that is successful”. Now sure, we should take inspiration from other businesses we respect, and you should pursue business strategies that will aid in your success. But you shouldn’t operate your business just on what you think other people will think of it, or only think about profit margins. Your business is an extension of yourself, be unique with your business, be yourself and have your business reflect YOUR goals and values, not other peoples.
Well there you have it! Three ways to set your business apart from the rest. Sure there are many other things that you can do as well, but we just wanted to highlight these ones as three excellent ways to get started today!
Let us know in the comments what you thought of this post!