If you follow us on any of our social media pages, you know we talk a lot about websites, web design, and what makes a good website. We talk about responsiveness, SEO, overall layout and many other website features. But what benefit will you gain from these things? Well today we want to dive into a few of those benefits and talk about how impactful a well designed website can be for your business!
It can be easy to think of your website as being separate from your business, but in actuality, it could be the only aspect of our business that people will ever see in some cases! Making sure your website operates and looks the absolute best it possibly can is more important than ever and will provide your business with some great benefits.
- Improved SEO
When Google ranks your website in related search results, it will look at how your site is built. Google will look to see if your site is responsive, well put together, up to date, and full of content as it ranks it. Meaning that if your website is outdated, then it will rank lower in searches. Likewise, if your site is up to date, well build and maintained, then it will rank higher!
- Better Security
Making sure your site is built properly and with the correct security systems in place is key to creating a safe and secure environment for your visitors to operate within. Outdated sites, with older security features are more likely to be targeted by a cyber attack due to the lack of updated security measures.
- Visitor Retention
And last but not least, visitor retention. If your website operates quickly, responds to the device the visitor is browsing on, and has a well organized, excellent design, your visitors will be more likely to stay on your site and explore a bit. A happy visitor makes a happy business!
Do you have any other benefits you've seen from having a great website? Let us know in the comments on this blog post!