A website is an incredible tool for your business to use. It is your 24/7 marketer, salesman and customer service rep. In today’s digital landscape, nearly every single business has a website of some sort. The world we live in is a very fast paced world. When people want to know something, check a review, or look up a business, they are never more than a couple of clicks away!
With the rise in the availability of technology, and the growth of the internet, nearly every business has its own website now. Sometimes it can feel tough to gain attention for your website with so many other sites competing for the attention of the consumer. But there are some great ways to promote your site that will help push consumers towards it!
Today we want to talk to you about a few easy ways to do exactly that, promote your website!
Posting on Social Media:
An excellent way to promote your website is by posting on your personal or business social media accounts frequently. With each social media platform having millions and millions of daily users, it hosts an incredible opportunity to promote your website. Try to post things relevant to your field, whether it be statistics, personal business updates, or even just the occasional funny joke or quip. When you post these things, link back to your website to help move those who see your content on social media, to your website.
Paid Ads on Google Search and Social Media
If you are willing to invest a bit of cash, running paid ads online is another great way to drum up attention for your website. Google, Facebook, Instagram and multiple other outlets have ad programs where you pay them to advertise your business or website to users on their platforms or search engines. This is a great option for mass exposure. You are not limited to the number of followers you have like you would be when posting on social media organically. When you promote an ad online, it shows that ad to users who are searching for relevant information to you. Likewise when you pay to have an ad run on social media, it shows that ad to a large group of people, not just those who are following you.
Optimize Your Website for SEO
One way to help drive traffic to your website would be to make sure it has updated content and software. If a site is using outdated software, and the content on the site has not been updated in a while, often times Google will lower its search result rank when someone searches for something in your field. Your search engine optimization is often influenced by these factors. One of the best ways for people to find your site is via search engine, and making sure your site pops up to the top of their results is a game changer.