That word seems to be all over the place today. Which is not a bad thing! Branding is one of the most powerful tools in your arsenal when your are running a business. A good branding strategy can set you apart from your competition, and can bring your business to new heights of success!
Your website can be one of the most important pieces to your branding strategy. It is your 24/7 salesman and marketer. People can visit your business and brand whenever they like with only a few clicks. So making sure your website is on point with your other branding efforts is very important.
Today we want to talk about a few ways you can ensure that your website is properly representing your brand!
Recent statistics have shown that the visuals of your website make a fast, and lasting impact on those who visit it. These visuals should be in line with your branding on social media, and in your products. If someone likes your branding outside of your website, then they will naturally expect that same type of branding to be on your site. If they look you up online, and your website does not capture the same look and feel of the things they saw from you that brought them there, it may spook them and push them away. Your visuals should have a consistent look across all areas of your business.
What You See is What You Get:
We have all had it before when you see an ad for something online, you click on it, it takes you to a website for the product and…..it's nowhere to be seen. This can be a very frustrating thing for someone to deal with. It can be very damaging to your brand as well. When you are promoting something online with a link to your website embedded in the ad, be sure that the link takes those who click it directly to what is being advertised. This is a great way to build trust with those who engage with your ads. It shows honesty and integrity in how you're advertising. What they see is what they are getting when they click!
Have you ever seen a commercial for a new Apple product? They are always sleek, modern, and dramatic. Now imagine seeing a commercial like that, going to their website, and its clunky, unorganized and outdated. That would definitely make you raise a bit of an eyebrow. Your website is a very large part of your brand, the design, layout and features of it will directly impact your brand as well. Often times a website is someone’s only contact with your business or brand, so it is very important to make sure it lines up with your other branding and advertising efforts. Some other very important aspects of your web design would be to make sure it is easy to navigate, up to date, and designed in an appealing and strong way.
Your website is an incredible tool for branding and continuing to grow your business and its reputation! If you have any questions about your website, or websites in general, please do not hesitate to reach out to us. We would love to chat!